Serving Sustainable Seafood


Simply Hooked is a New York sustainable seafood restaurant serving fresh fish and chips inspired by the culinary traditions of Ireland and the Basque Region of France.

Founded by MasterChef Finalist, Chef Matthias Leuliette, and Restaurateur Jason Linehan, we offer chef-quality fish and chips prepared to order.
All dishes are made using only sustainably caught fish, fresh from our ocean.
Simply Hooked offers customers the opportunity to create their own experience by first, selecting a locally sourced, sustainably caught fish and then choosing their preferred coating - from the classic Tempura finish to a spicy Wasabi crust.


Our Commitment


Consumers make a choice with every purchase, that’s why Simply Hooked is committed to serving only sustainable seafood. In addition to sustainable seafood, Simply Hooked is also committed to reducing their plastic footprint by serving only marine degradable paper straws and compostable take-away containers. Ocean bound plastic pollution is a growing environmental threat with over 10 million tons of new plastic entering our ocean each year. Simply Hooked will ensure its customers understand their ocean-positive impact through onsite educational materials and also through extensive wait staff training.

This is the key reason Simply Hooked partnered with the Lonely Whale Foundation, “so no matter where you shop, you’re empowered to take informed action” said Linehan. Simply Hooked is committed to supporting the Lonely Whale Foundation in their efforts to educate and inspire a new generation of ocean advocates. For every dish served, diners are asked to roundup their check, or make a direct donation to Lonely Whale’s education initiative.

Dune Ives, executive Director of Lonely Whale Foundation, explained, “Our decision to partner with Simply Hooked is grounded in Lonely Whale Foundation’s mission statement of “radical collaboration.” We also believe that working with businesses who are committed to demonstrating sustainable leadership is key in promoting conscious consumerism. We’re excited to be Simply Hooked’s nonprofit partner and to also help share critical ocean health information with their clientele so that we may empower consumers and, hopefully, build a new cohort of ocean advocates.
Founded in December 2015 by Adrian Grenier and Lucy Sumner, the Lonely Whale Foundation strives to inspire empathy towards marine species and develop life long advocates for ocean health. Through the powerful narrative of the 52Hz Whale, Lonely Whale Foundation initiatives focus on delivering educational curriculum that inspires our youngest learners, building community and dialogue on ocean health issues and connectedness and developing creative and innovative campaigns that spark interest in and advocacy towards ocean health. To learn more and how you can help please visit LonelyWhale.